Account Executive – Coastal Outdoor Advertising 08282019
SC - Myrtle Beach


Job Summary:
The Account Executive will be responsible for selling outdoor advertising to current and prospective clients within the market utilizing existing inventory while achieving exceptional customer service & satisfaction. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with our business needs as well as meet & exceed sales objectives. Must be a strategic thinker with exceptional prospecting skills, high energy and solution oriented. They are natural leaders with a desire to succeed in a collaborative, team environment.
Job Responsibilities are as follows but not limited to:
Account Management:
- Fully embrace B&C Service Excellence Initiative by demonstrating “customer-first” actions for all internal and external customers and accepting responsibility and accountability for demonstrating empowerment decisions and actions during daily work
- Develop revenue opportunities through cold calling and face-to-face conversations (including but not limited to sales presentations) with existing clients and potential prospects
o Navigate the campaign process from beginning to end; prospecting, identifying customer needs, proposing inventory, presenting proposal, generating contract, creative implementation, ordering material, scheduling installation, following up with campaign success analysis while paying close attention to accounts receivable and developing long term account strategies
- Develop new business revenue opportunities as a mandatory requirement of the position
o Ability to understand products and effectively identify how it can provide value to a prospective customer
- Create and propose advertising recommendations that best suit the customer’s campaign, objectives & goals
- Up sell and leverage business from new and established customer relationships
- Promote a synergistic relationship with team members in all department and divisions
- Collaborate with internal creative department and clients to assist in development of effective advertising campaigns.
- Demonstrate a repertoire of skills such as scheduling, prioritizing, organizing, planning, problem solving, decision-making, financial savvy, attention to detail, and follow through
- Maintain a big picture, strategic outlook with the ability to iterate company strategy and planning
- Extraordinary selling capability
- Complete all sales related paperwork as required in a timely fashion
- Stay abreast of competitive conditions
- Maintain active involvement in business community activities and events
- Display conduct and behavior which is positive and professional both in the internal and external environment
- Adhere to all company policies, procedures, rules, regulations, standards, guidelines, expectations and requirements
- Adhere to Company ethical requirements, demonstrating the utmost integrity in all professional and personal matters
- Perform all other duties as assigned by Sales Manager
- Network with local and national advertisers


Education: Minimum of 1-2 years college/technical school; Bachelor’s degree in business administration, statistics, marketing, or communications preferred


Experience: Minimum 1-3 years’ experience in media sales


- Valid driver’s license and personal transportation available to visit clients and billboard locations.

Other Requirements

- A vested interest in our company and culture
- Keen sense of deadlines
- Drive collaboration across teams
- Strong organizational & time management skills
- Possess an understanding of outdoor marketing & trends
- Experienced in customer service
- Cultivate customer/sales team/vendor relationships in order to grow accounts
- Has a professional and collaborative style
- Able to demonstrate flexibility
- Excellent verbal & written communication skills
- Has knowledge of sales principles and practices
- Has knowledge of media and advertising industry, business cycles, key revenue and expense drivers
- Strong analytical, decision making & problem solving skills
- Ability to grow new business and find new revenue opportunities
- Understanding of the local market, customers and competitors in order to target needs and drive sales
- Ability to create productive, long term customer relationships
- Can negotiate skillfully in any and all situations with both internal & external groups
- Excellent ability to organize, prioritize, and multi task
- Can push self to achieve and excel in a fast pace dynamic environment
- Excellent business and people skills
- Flexible and creative
- Excellent interpersonal skills and collaboration with others
- Proficient in Microsoft applications, must have ability to learn Coastal Outdoor Advertising’s operating system


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